Future Proof Your Tech Brand: How to Transcend the Trust Gap
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With increasing concerns from consumers on data and privacy issues, tech brands must build trust against the “hacked and tracked” narratives. As they look to further integrate into the lives of their customers, tech needs to embrace trust as vital to purpose and experience, as well as a competitive advantage.
Explore the 10 key dimensions of purpose and experience critical to building trust. You will leave this session with a personalized score comparing you to the world’s leading brands and a blueprint to future-proof– inspiring confidence through your tech brand’s every interaction.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Daniel Andersson
FutureBrand
Lynne Field
FutureBrand