We’re entering a new era in women’s healthcare, where the entire design process centers on the voices of the women it serves. This session explores how a fresh approach—engaging a diverse set of women from concept to launch—is redefining the outdated cervical cancer screening experience, replacing the dreaded in-office Pap smear with a more empowering (and much preferred) alternative. Learn how asking why, how, and what else we should know has helped break down barriers, prioritize women’s unique needs, and drive innovation toward a more equitable future in healthcare—ultimately working to eradicate cervical cancer.