Designing with Women to End Cervical Cancer
We’re entering a new era in women’s healthcare, where the entire design process centers on the voices of the women it serves. This session explores how a fresh approach—engaging a diverse set of women from concept to launch—is redefining the outdated cervical cancer screening experience, replacing the dreaded in-office Pap smear with a more empowering (and much preferred) alternative. Learn how asking why, how, and what else we should know has helped break down barriers, prioritize women’s unique needs, and drive innovation toward a more equitable future in healthcare—ultimately working to eradicate cervical cancer.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Kara Egan
Teal Health
Jennifer Lo
IDEO