Moose Toys, an innovator in the toy industry, and Gamefam, the leading metaverse media company, are setting a new standard for engaging Gen Alpha by meeting them where they play—in the metaverse. With platforms like Roblox commanding over two hours of daily screen time from the next generations—more than TikTok, YouTube, or Instagram—brands must embrace this new media frontier to ensure cultural relevance with Gen Alpha. Moose Toys seeks audiences not ages on Roblox, activating innovative marketing strategies for both all-new brands (XOX Kweenies) and evergreen properties (Goo Jit Zu and Little Live Pets) to reach new and existing fans. This session will explore how these activations drive increased engagement, loyalty and real-world impact—a revolutionary marketing approach in the new digital age—and why Roblox isn’t just a platform, but the future of media. For brand marketers looking to captivate the elusive Gen Alpha, this discussion is a must.