#AUSL

AUSL: The Next Big League in Women's Sports

Mar 10, 2025

2:30pm – 3:30pm CT

As women’s sports continue to break barriers and gain cultural momentum, the launch of the Athletes Unlimited Softball League (AUSL) in 2025 will not only elevate the sport at the professional level but also provide a platform for some of the best players in the world to showcase their talent just as the sport is poised to return to the Olympics in 2028. With 60 of the world’s top players competing in the inaugural season, the level of talent on display in the AUSL will be nothing short of extraordinary. Join for a candid conversation about why it's softball's time to shine.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of A.J. Andrews
photo of Jennie Finch
photo of Kim Ng
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About
Format: Panel
Type: Session
Track: Culture
Level: Intermediate