Inspired by his latest bestselling book, this year from the SXSW stage Rohit will debut a talk featuring his latest insights on what it takes to understand human behavior and predict trends. For the last decade, Rohit has successfully predicted and explained some of the biggest shifts in culture and technology that affect all our lives. Now for the first time, he will reveal the unspoken side of trend curation and future thinking. In this session, attendees will walk away with not only new ideas for the future, but an immediately actionable roadmap for how to better understand the people around them. The people who understand people always win. This session will show you how to be one of them.