Featured Speaker: A Conversation on Brand and Community Building with Rare Beauty's CMO Katie Welch
Selena Gomez believed Rare Beauty could be more than a beauty brand—it could make an impact. Since September 2020, Rare Beauty has become a safe, welcoming space in beauty and beyond. Rare Beauty's mental health mission, thriving community and cult-favorite products are the driving forces behind this brand. Join Rare Beauty's CMO Katie Welch to discuss their unique approach to brand and community building.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Katie Welch
Rare Beauty
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This event is currently available on demand.
Video On Demand for this event began on Sunday, March 9th 2025 at 11:59pm CT.
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