The net began as a haven for the counterculture and a catalyst for strange new possibilities, yet it quickly surrendered to the needs of the market for predictability and profits. Digital technologies promote utilitarian ends instead of creative ones, and artificial intelligence favors the probable over the possible. It's time to talk ourselves down off this bad trip and - in the spirit of the OG SXSW - to fold the weirdest fringes back to the center of our digital society. This session will initiate the next interactive age. Convened by Douglas Rushkoff, celebrating the new 15th anniversary edition of his classic text, Program or Be Programmed.