How can a small, independent agency stand out among industry giants? Atlantic New York has found an innovative solution: headline-grabbing new-business approaches designed to enhance their brand while bringing in clients. In this discussion chat, we’ll dive into how Atlantic’s unconventional tactics—like the "Request for Test," the agency’s answer to the RFP, in which the brand is invited to “test” Atlantic for six weeks; the "Atlantic Car Service at Cannes," where executives pitch to brand leaders during a free car ride; and "The Reverse Pitch," where brands present their briefs to the agency—have not only attracted new clients but also differentiated the agency and brought in fresh talent. Discover how embracing bold approaches can build a brand and drive growth in unexpected ways.