Presented by NRG

Creators, Hollywood & The Great Media War with Evan Shapiro

Mar 9, 2025

12:30pm – 2:30pm CT

Hollywood has been the gold standard for storytelling for decades, with box office returns and Nielsen ratings defining success. But in an era where creators rack up millions of views overnight, are clicks and engagement the new currency of entertainment?

Media cartographer Evan Shapiro and NRG CEO Jon Penn dive into the shifting power dynamics between traditional entertainment and the Creator Economy. Are social platforms the new studios? Are creators the next Hollywood stars? And as long-form and short-form content battle for attention, what does this mean for brands, platforms, and the future of storytelling?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Badge
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Format: Special Event