The UK roast dinner meets the US roast in this exclusive SXSW experience of comedy, entertainment, and great food. Hosted by UK Advertising with thanks to BBC Studios, it spotlights humour in UK creativity, storytelling, and advertising. 2024 Edinburgh Comedy Award winner Amy Gledhill headlines a show curated just for SXSW. Expect big laughs, creative leaders, and a Sunday roast like no other, showcasing why humour remains one of advertising’s most powerful tools. https://sxsw.ukaeg.com/