Presented by M&C Saatchi Group
Cultural Power: What is it? Why it Matters? Who’s Got It? How Can Brands Get More of It?
Join Zaid Al-Qassab, CEO of M&C Saatchi Group, for an unmissable deep-dive into Cultural Power - what it really means, why it’s the driving force behind brand relevance, and how it delivers the ultimate competitive edge in 2025. Discover how brands, creators, and leaders can harness culture to spark innovation, build authentic connections, and turn cultural capital into business growth. This is the essential playbook for future-ready leadership and brand success.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
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