Hook ‘Em House 2025 kicks off again with the renowned University of Texas Longhorn Band. Day one panels allow sports fans to catch an exclusive podcast featuring former Longhorn football legends, while creatives explore AI’s impact on music poster art. The energy keeps building with interactive experiences, custom swag, and networking opportunities. End the night on a high with live music in a special performance by Austin’s very own Mobley with DJ Cassandra spinning beats!

https://utatsxsw.utexas.edu/