My bio

DJ Cali Royce is an award-winning DJ, songwriter, and entrepreneur, as well as the CEO of **The Royce Factory**, a premier marketing firm specializing in artist, label, and business brand development. With a keen ear for talent and a strategic approach to project development, she has made a name for herself as an A&R, rollout strategist, and executive producer, funding and releasing music through her company.

Navigating and thriving in a male-dominated industry, DJ Cali Royce has built an impressive portfolio, working with artists such as **Paper Route Empire, Propain, Lil KeKe, Doughboy Sauce, Big K.R.I.T, BRS Kash, Just Brittany**, and serving as the official DJ for **Chucky Trill (RIP)**. She has also forged key partnerships with **Hip Hop Streets, Bumpboxx, and Core DJs**, further solidifying her influence in the music industry.

Her A&R expertise is evident in **Yung Martez’s album "Elevation,"** and she successfully funded and released **VEO June’s project "Yellow Print"** under The Royce Factory Music Group. Beyond her musical achievements, DJ Cali Royce is passionate about empowering young entrepreneurs, encouraging them to build and scale their businesses.