Presented by Core DJs: House Of Konvict by Shade45

DJ CaliRoyce at The Creek and the Cave

Mar 14, 2025

10:45pm – 11:00pm CT

The Creek and the Cave

My bio

DJ Cali Royce is an award-winning DJ, songwriter, and entrepreneur, as well as the CEO of **The Royce Factory**, a premier marketing firm specializing in artist, label, and business brand development. With a keen ear for talent and a strategic approach to project development, she has made a name for herself as an A&R, rollout strategist, and executive producer, funding and releasing music through her company.

Navigating and thriving in a male-dominated industry, DJ Cali Royce has built an impressive portfolio, working with artists such as **Paper Route Empire, Propain, Lil KeKe, Doughboy Sauce, Big K.R.I.T, BRS Kash, Just Brittany**, and serving as the official DJ for **Chucky Trill (RIP)**. She has also forged key partnerships with **Hip Hop Streets, Bumpboxx, and Core DJs**, further solidifying her influence in the music industry.

Her A&R expertise is evident in **Yung Martez’s album "Elevation,"** and she successfully funded and released **VEO June’s project "Yellow Print"** under The Royce Factory Music Group. Beyond her musical achievements, DJ Cali Royce is passionate about empowering young entrepreneurs, encouraging them to build and scale their businesses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Festival Wristband
About
From: Carson, CA, United States
Genre: DJ
Subgenre: Hip-Hop / Rap
Type: Showcase