credit:  Rancho Humilde

Jimmy Humilde at Mala Vida

Mar 13, 2025

10:25pm – 10:45pm CT

Mala Vida

THE MAIN PROMOTER OF SOME OF THE MOST POWERFUL MUSICAL GENRES OF THE 21ST CENTURY, SUCH AS CORRIDOS VERDES AND CORRIDOS TUMBADOS, IS A VISIONARY BUSINESSMAN AND PRODUCER EVERYONE
KNOWS SIMPLY AS “JIMMY. ” HE ACHIEVED HIS SUCCESS WITH SUCH HUMILITY THAT HE WAS LATER GIVEN THE LAST NAME “HUMILDE” (HUMBLE).
AFTER BECOMING THE DEFINITIVE WORLD LEADER OF THE REGIONAL MEXICAN-URBAN GENRE, JIMMY HUMILDE APPEARED IN
MAGAZINES SUCH AS FORBES, BILLBOARD AND OTHER IMPORTANT MEDIA.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Festival Wristband
About
From: Los Angeles, CA, United States
Genre: Latin
Subgenre: Regional Mexican
Type: Showcase