credit:  Alejandro Zepahua

Shelby Ruger at Swan Dive

Mar 15, 2025

11:45pm – 12:15am CT

Swan Dive

Shelby Ruger is a Dominican and Black artist whose music reflects her rich cultural heritage and bold individuality. Inspired by icons like Frank Ocean, Justin Bieber, Don Toliver, Lauryn Hill and The Weeknd, her style seamlessly blends R&B, soul, and pop, creating an authentic and versatile sound. At just 14 years old, Shelby released her first single, Deserve It, marking the start of a musical journey that continues to resonate with fans.
Her mantra, “Know Your Power” (KYP), encourages listeners to embrace their emotions and live unapologetically and authentically—a message deeply woven into her music. With tracks like Blue Moons and Heartbreaker, Shelby has proven her ability to connect with audiences through her emotionally charged lyrics and magnetic voice.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Festival Wristband
About
From: Houston, TX, United States
Genre: R & B
Subgenre: Alternative
Type: Showcase