credit:  @ruboott

MAGNA at International Nights at Rivian Park

Mar 14, 2025

9:00pm – 9:40pm CT

International Nights at Rivian Park

Born and raised in Medellín, Magna has blended R&B, afrobeat/reggaeton, and electronic music to create a unique and vibrant style that promises to transform Latin music. With deep lyrics and top-notch production, he has conquered Spotify playlists like Fresh New Finds Latin, Fresco, Mixto, and Fuego. He has also caught the attention of notable figures such as Buco, the collaborator and producer of Rels B in Spain.

His latest release, "Todo Puede Suceder," has surpassed 800,000 streams on Spotify. Additionally, his single "Palomino" made its debut on the Pop Airplay charts in Colombia. Set to perform at the Festival Estéreo Picnic 2025, one of the most important festivals in the region, Magna has made a significant mark on the new vision of music in Latin America.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Free to the Public
About
From: Medellin, Colombia
Genre: Latin
Subgenre: Afrobeat
Type: Showcase