Laila!

LAILA!

Celebrated for making one of the “Best Albums of 2024” by Billboard, Pitchfork, and Vibe among many other music critics for her self-produced 2024 debut project “Gap Year!,” LAILA! (aka "Baby Genius) is an 18-year-old singer, songwriter, producer and musician from Brooklyn, NY.

Described by Complex as "one of the most buzzing artists under 20" and praised by People Magazine for having "unearthed a Gen-Z sound all her own," LAILA! self-produced and wrote her chart-topping and globally viral, summer smashes "Like That," which debuted at #1 on Billboard’s TikTok Top 50 chart and remained in the top five for six consecutive weeks and "Not My Problem" (listed by The New York Times as one of its “Top Songs of 2024”) which soared to #1 on multiple charts and surpassed 100 million streams across digital platforms. “Not My Problem’s” cultural impact extended to social media, where it garnered over 100 million plays via reels, shorts, and stories.

LAILA!’s successful debut album “Gap Year!” has received widespread praise from fans, fellow artists and critics alike such as Complex, Rolling Stone, Pitchfork, Teen Vogue, Hypebae, USA Today and The Fader among many others. Quickly be

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Laila!

Mar 10, 2025
10:30pm — 10:50pm
Presented by
Take Action x SXSW
Mar 11, 2025
8:35pm — 9:15pm
Presented by
Rolling Stone Future of Music
Mar 13, 2025
11:00pm — 11:15pm
Presented by
CareFreeBlackGirl
Mar 14, 2025
10:00pm — 11:40pm
About
From:
Brooklyn, NY, United States
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