Jus Now are Ambassadors of the Caribbean Carnival Sound & are pioneers of Soca Music. They began when UK producer/engineer Sam Interface & Trinidadian producer/engineer/multi-instrumentalist & singer, Keshav first met in 2009 in Bristol, UK. Their shared love of Drum n Bass, Soca & Dancehall has since birthed an adventurous new sound in the tapestry of global Bass Music & has left a mark on UK Dance music culture. 
These Grammy nominated producers have also contributed largely to the identity of Soca music in the Caribbean for well over a decade and globally via their unmistakable heavy-weight, percussive and bass-laden club records. As producers of songs like “Tun Up”,  “Big Bad Soca’, ‘Truck on D Road’, ‘Fire’ & the like, the sound of Jus Now embodies the traditional spirit of Trinidad & Tobago Carnival & culture, while ushering it into the global fray via a slick, yet bold production palette. 
Jus Now has expanded into a quartet & now includes UK/Jamaican legendary MC & artist Serocee & Reprezent Radio show host, producer & DJ from Trinidad, Blasé Vanguard. Both have long been a part of Jus Now’s family. As performers, Jus Now are regulars on the UK festival circuit.