luv is the 5-piece Neo-soul/City pop band hailing from Osaka, Japan who draw their musical inspiration from soul, hip-hop, R&B, jazz and acid jazz.
All members of luv are born in 2003 and currently are university students – the band luv was formed in 2023 with Hiyn bringing in his childhood friends as well as the members of Jazz Study Club at Kansai University.
In less than 1 year since the formation, their fresh high-caliber live performances have rapidly gained popularity and attention, both on social media and at live shows. Their captivating live shows kept on drawing more audiences with the comments like “the must-see great live band” and lead the band to be said as “one of the toughest band to get the tickets for”.
Also with the ever growing City Pop trend, luv is seeing the growth of the listeners in Asia, mainly in Korea as well as in Taiwan where they scored #3 on Viral Chart with the single “Fuwa Fuwa” as well as just played the successful sold-out 1st show in Taipei this January, 2025.
With extraordinary musical talent and their very unique style of their own, luv pioneers new cultural trends for the young generation across the globe.