credit:  Adriana Roslin

La Cendejas

Born and raised in Madrid, Spain, Paula Cendejas, starting her career on YouTube. She started covering tracks and got discovered by Alizzz, C.Tangana´s producer, she then got signed to Warner Music Spain.

Chosen as one of the 12 Spanish artist to follow in 2024 by Billboard Latin, as well as by Rolling Stones.
Her album Tsunami is ranked 11 in the list of the best Hispanic Albums of the year by Rolling Stone.

Paula has collaborated with Alizzz, C.Tangana, Feid, Girl Ultra, Piso21, and many more.
In 2023 she performed at Lollapalooza Chile, Lollapalooza Argentina, and at Tecate Emblema de MX.
She has also done solo venue shows in Mexico, Colombia and Argentina. She performed in the U.S. for the first time this year in the renowned venue DROM in New York City.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring La Cendejas

Mar 11, 2025
12:45pm — 12:55pm
Presented by
SXSW Keynote Prelude Performance
Mar 11, 2025
6:20pm — 7:00pm
Presented by
SXSW Music Opening Party presented by Tencent Music
Mar 12, 2025
9:10pm — 9:50pm
Presented by
The Spanish Wave
This performance is part of the showcase that starts on
Thursday, March 13
Mar 14, 2025
12:20am — 1:00am
About
From:
Madrid, Spain
Genre:
Subgenre:
Professional Connections
La Cendejas is seeking the following:
  • Label
  • Brand Partnership
  • Distribution - Worldwide
  • Booking Agent - Worldwide