credit:  Naya Papayabis

Hierba Malita

Luya (they/them), aka Hierba Malita, is a queer Houston-native open-format DJ based in Austin, Texas. Now a Boiler Room alumn, Luya was originally a radio DJ on KVRX 91.7 FM for years focusing on underground music (non-popular, experimental, but GOOD shit aimed at relating to personal growth) and Blog Director / Journalist writing official coverage. Genres you may hear: R&B Club edits, Jersey Club, Southern Club, NOLA Bounce, Jungle, Footwork, Juke, Reggaeton, and just about anything that resonates and makes your body move.

Luya is also the founder of creative collective FLWRPOT.CO, which actively does official press, curated playlists, featured guest DJ mixes, artist interviews, and community events with live music, vendors, dancers and more. The focus is on nurturing BIPOC and queer communities via collaborative projects to promote artistic growth and opportunities for others. GROWTH 2.0 COMING SOON!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Hierba Malita

Mar 10, 2025
8:00pm — 9:00pm
Presented by
Berlin Partner
Mar 13, 2025
7:00pm — 7:30pm
Mar 15, 2025
11:30pm — 12:00am
Presented by
La Buena Onda
About
From:
Houston, TX, United States
Genre:
Subgenre:
Professional Connections
Hierba Malita is seeking the following:
  • Brand Partnership
  • Gear Endorsement
  • Distribution - Worldwide
  • Other Artists to Tour With
  • Booking Agent - Worldwide