credit:  Tom van Huisstede

Personal Trainer

If you like pop music to keep you on your toes, Amsterdam’s Personal Trainer provide that service fulsomely. Essentially the project of Willem Smit on record and a band live, Personal Trainer showed a facility for DIY indie-pop exuberance and experiment in sync with 2022’s debut, Big Love Blanket. Now signed to Bella Union, Willem returned in 2024 with Still Willing, a multi-faceted album of shining contrasts and spry melodies, bursting arrangements and subliminal sounds, playful lyrics and self-reflection: in short, a pop album executed with dynamism, vim and charm.

Willem is the epicentre of the band, which originated from impromptu and exhilarating live shows featuring ever-shifting members of different local bands sharing a bustling stage. The live line-up has solidified but Willem still welcomes the contrast with his recorded work: “When I make the record, it’s me calling the shots. But I can’t tell everyone exactly what to do every second when we’re on stage. There’s, like, shakers flying around or instruments being thrown all over the place, so I don’t have the capacity to control that. And that’s really exciting to me.”

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Personal Trainer

This performance is part of the showcase that starts on
Tuesday, March 11
Mar 12, 2025
1:20am — 1:55am
Presented by
European Beats at GERMAN HAUS
This performance is part of the showcase that starts on
Thursday, March 13
Mar 14, 2025
12:00am — 12:40am
Presented by
Planetary Group
Mar 14, 2025
9:00pm — 9:40pm
Presented by
SoundConnect by SoundCzech
About
From:
Amsterdam, Netherlands
Genre:
Subgenre:
Professional Connections
Personal Trainer is seeking the following:
  • Gear Endorsement
  • Other Artists to Tour With
  • Booking Agent - US
  • Publishing
  • Sync/Music Supervisors
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