South Asian House is a global hub for music artists and filmmakers at festivals, featuring emerging talent performances and immersive experiences.

The SOUNDVILLA Music Showcase presented by South Asian House & Ms. Media is kicking off the SXSW Music Festival! Featuring international artists with global appeal in Austin's iconic Dirty Sixth historic district at the colorful Flamingo Cantina..with a live interactive painting throughout the evening.

South Asian House is founded by independent producers Monika Varma Samtani (Ms. Media) and Rohi Mirza Pandya (Box Office Guru) who advocate for representation in the industry.

EUDA Productions is a proud partner of the SXSW South Asian Music Showcase.