Brandy Hellville & the Cult of Fast Fashion
Fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Fast fashion isn’t all glitz and glamor – it’s a business that sacrifices humanity and pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Jonathan Chinn, Simon Chinn, Eva Orner
Line Producer: David Kraemer