Accenture Song, the world’s largest tech-powered creative group, has identified macro global trends shaping the future of business, technology, and design. Various layers sit between people and the way they live, influencing their thoughts, feelings and interactions. These layers are changing and putting society into a state of flux. Come learn about the five trends which explore the decline of customer obsession, the influence of generative AI, the stagnation of creativity, the balance of tech benefits and burden, and people’s new life goals.