'Elon, Inc' Live: Elon Goes to Texas

Since relocating to Austin in 2021, Elon Musk has embraced his new home in almost every respect. He’s opened a new factory and a rocket launch site, started wearing hats and cowboy boots, and gotten into pickup trucks. He’s building his own town, a Texas “utopia” outside of Austin, and what he says will be a new university dedicated to fighting all things woke. He’s buddied up with Governor Greg Abbott, Joe Rogan, and even undergone a Texas-inflected evolution on the fossil fuel industry. But what is the impact and meaning of Elon adopting TX? From Bloomberg podcasts and Businessweek, join ‘Elon, Inc’ live as will dig into local and national issues.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Max Chafkin
Max Chafkin

Bloomberg Businessweek

photo of Sewell Chan
Sewell Chan

Texas Tribune

photo of Rachel Monroe
Rachel Monroe

The New Yorker

photo of David Papadopoulos
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