Since relocating to Austin in 2021, Elon Musk has embraced his new home in almost every respect. He’s opened a new factory and a rocket launch site, started wearing hats and cowboy boots, and gotten into pickup trucks. He’s building his own town, a Texas “utopia” outside of Austin, and what he says will be a new university dedicated to fighting all things woke. He’s buddied up with Governor Greg Abbott, Joe Rogan, and even undergone a Texas-inflected evolution on the fossil fuel industry. But what is the impact and meaning of Elon adopting TX? From Bloomberg podcasts and Businessweek, join ‘Elon, Inc’ live as will dig into local and national issues.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Max Chafkin
Bloomberg Businessweek
Sewell Chan
Texas Tribune
Rachel Monroe
The New Yorker
David Papadopoulos
Bloomberg