Transforming Traditional Industries through Talent & Content

Mar 15, 2024

10:00am – 11:00am CT

As leaders from traditional industries like real estate and DIY try to build communities and engage with both consumers and brands, they need to think like a creator. Learn how entrepreneurs are transforming into creators via content on social, online and TV mediums. Griff O'Brien, CEO of Josh Flagg's Estate Media works with a network of talent to build a trusted real estate entertainment destination. He will be joined by Samir Mezrahi of Zillow Gone Wild (5M, sold HGTV series), and Glennda Baker (1M) on how entertainment is disrupting industries with content that engages and scales

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Glennda Baker
Glennda Baker

Glennda Baker & Associates

photo of Samir Mezrahi
Samir Mezrahi

Zillow Gone Wild

photo of Griff O'Brien
Griff O'Brien

Estate Media

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge