As leaders from traditional industries like real estate and DIY try to build communities and engage with both consumers and brands, they need to think like a creator. Learn how entrepreneurs are transforming into creators via content on social, online and TV mediums. Griff O'Brien, CEO of Josh Flagg's Estate Media works with a network of talent to build a trusted real estate entertainment destination. He will be joined by Samir Mezrahi of Zillow Gone Wild (5M, sold HGTV series), and Glennda Baker (1M) on how entertainment is disrupting industries with content that engages and scales