Why do we fall in love with brands? Why is it that certain logos and typography can evoke instant, waking memories of specific feelings or moments? Join us for a live recording of our Creative Characters podcast at SXSW, where we’ll dig into the roots of this connection and explore ways typography can help you tell a visual story that resonates with your audience and helps you build lasting, meaningful customer relationships.

After the live recording, join us for a fun evening of food and drinks, hanging out with our type designers, playing with type, and seeing how subtle differences in typography can define genres, elicit emotions, and reflect cultural trends.