Presented by UK House

Beyond the Score: Unveiling the Untapped Power of Fan Engagement

Mar 10, 2024

11:30am – 12:30pm CT

The roar of the football and rugby world cups will soon kick off in the USA, and brands are faced with a game-changing opportunity to redefine their playbook for fan engagement. This session isn't about the traditional sponsorship strategies; it's a journey into uncharted territory where authenticity is the most valuable player. It's not just about logo placement; it's about becoming an indispensable part of the fan experience. We'll unravel the secrets behind creating moments that resonate with fans on a profound level to redefine the game for brand success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of David Ball
David Ball


photo of Olly Barkley
Olly Barkley

Ex England Rugby Player & Co-Founder Vapoura Rum

photo of David Bruce
David Bruce

Sunderland AFC

photo of Natasha Dowie
Natasha Dowie

Liverpool FC

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