Presented by Marshall Group

Louder for the People in the Back - The Power of Community

Mar 14, 2024

11:30am – 12:30pm CT

When Jim Marshall opened the doors to his first store it became the local hangout for young musicians. By listening to them talk about what they wanted, he found a way to amplify their voices and created a sound that would change rock ‘n’ roll forever. Without this community, none of this would have been possible. This panel will explore the role that community plays in driving music forwards and lifting artists’ careers. We will hear from people who are building and supporting strong communities within their city or music scene and how they went about doing this.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Zach Blair
Zach Blair

Rise Against

photo of Megan Devereux
Megan Devereux

Marshall Group

photo of Janie Hendrix
Janie Hendrix

Experience Hendrix

photo of Alex Maas
Alex Maas

The Black Angels

Primary Access
Music Badge
Platinum Badge
Secondary Access
Interactive Badge
Film & TV Badge