The Business of Merch - Creating and Executing A Merch Strategy

Mar 13, 2024

2:30pm – 4:00pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

With streaming continuing to be the primary way fans consume music today, merchandise remains an easily accessible source of revenue for artists, yet it seems to get the least amount of attention with regard to planning and strategy. A good “merch mix," targeted ROI, organized tracking, data gathering, and analysis to make future decisions are all things that need to happen in order to maximize merch revenue. Join this workshop to explore why you need a merchandise strategy, how to create one, and what it can do for you.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Vanessa Ferrer
Vanessa Ferrer

Merch Cat LLC

Primary Access
Music Badge
Platinum Badge
Interactive Badge