Presented by Condé Nast

Unleash The Power of Storytelling: Lessons in Creating Culture

Mar 10, 2024

2:30pm – 3:30pm CT

In an era where the media landscape is increasingly fragmented, the role of culture in defining the success of lifestyle brands has become paramount. According to the M Booth Brandemic study, 53% of Americans now view pharma brands as lifestyle brands, with 42% more likely to engage with them if the content resonates with their daily lives. This panel, featuring leaders from Condé Nast and Merz Aesthetics, will delve into the art of crafting compelling lifestyle narratives that harmonize context with creativity and storytelling.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jessica Cruel
Jessica Cruel

Condé Nast

photo of Emma Hilal
Emma Hilal

Merz Aesthetics

photo of Nico Sarti
Nico Sarti

Condé Nast

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Thursday, April 4th 2024 at 10:00am CT.

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Secondary Access
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