Rebranding the Role of the CMO

Mar 10, 2024

2:30pm – 3:30pm CT

Nearly 70%* of marketing leaders say they are considering expanding their brand beyond their sector of origin. Transformation can redefine what an organization is & what it does, taking it to new heights. But it's not for the faint of heart. It demands equal measures of bravery & strategy. The headwinds at play in 2024 are among the strongest we’ve seen, but marketing leaders are a rare breed of innovators, problem solvers & opportunity creators. Hear from savvy leaders who are winning by taking risks, defying the odds & changing the way marketers should think about and conduct business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Soyoung Kang
photo of Drew Panayiotou
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Lena Petersen

MediaLink

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Alicia Tillman

Delta Air Lines

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