Explore groundbreaking research on consumer attitudes towards advertising with "The Ad Bargain," presented by Sounds Profitable's Tom Webster and key research partners who helped bring this project to light. This session delves into how audiences interact with ads across platforms like podcasts, TV, and print, revealing the 'ad bargain' concept. A panel of sales and marketing execs will discuss applying these insights in podcasting. Ideal for marketers and content creators, this session offers valuable strategies for impactful, audience-friendly advertising.