Presented by Ad Results Media

The Ad Bargain: Podcasting's Position in the Ad Landscape

Mar 9, 2024

11:30am – 12:30pm CT

Explore groundbreaking research on consumer attitudes towards advertising with "The Ad Bargain," presented by Sounds Profitable's Tom Webster and key research partners who helped bring this project to light. This session delves into how audiences interact with ads across platforms like podcasts, TV, and print, revealing the 'ad bargain' concept. A panel of sales and marketing execs will discuss applying these insights in podcasting. Ideal for marketers and content creators, this session offers valuable strategies for impactful, audience-friendly advertising.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Julia Kelly
photo of Gabe Tartaglia
Gabe Tartaglia

SXM Media (Pandora, SoundCloud, Stitcher, SiriusXM)

photo of Mattia Verzella
Mattia Verzella

Spreaker From iHeart

photo of Tom Webster
Tom Webster

Sounds Profitable

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Tuesday, April 2nd 2024 at 10:00am CT.

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
Open Captioned
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