True Crime shows make up a quarter of the Top 300 podcasts. This session features a fireside chat with the teams behind the The MrBallen Podcast and audiochuck (Crime Junkie and Dark Downeast) discussing their journey in true crime podcasting, what drives them, and their learning experiences. Attendees can ask questions about true crime and the creators’ paths. The talk also delves into the business side, covering monetization, advertising, brand safety, and audience engagement. Additionally, the creators will share insights applicable to other genres, making this an invaluable session for those interested in the mechanics of successful podcasting.