Presented by The Roost

audiochuck x MrBallen: The Business of True Crime

Mar 9, 2024

10:00am – 11:00am CT

True Crime shows make up a quarter of the Top 300 podcasts. This session features a fireside chat with the teams behind the The MrBallen Podcast and audiochuck (Crime Junkie and Dark Downeast) discussing their journey in true crime podcasting, what drives them, and their learning experiences. Attendees can ask questions about true crime and the creators’ paths. The talk also delves into the business side, covering monetization, advertising, brand safety, and audience engagement. Additionally, the creators will share insights applicable to other genres, making this an invaluable session for those interested in the mechanics of successful podcasting.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jonathan “MrBallen” Ballen
photo of Brittany Bigelow
photo of Kylie Low
Kylie Low


photo of Nicholas “Nick” Witters
Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Tuesday, April 2nd 2024 at 10:00am CT.
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Secondary Access
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