Do brands have a place in culture – to produce, promote, and participate in it? From box-office hits to viral trends, there is no shortage of brands trying to integrate themselves into entertainment to better connect with consumers.
With creative enthusiasm and authentic expression, creators and their followers are leading the way, inviting brands into their communities. What role can a brand play? How can they engage authentically?
In this session, L’Oréal’s top marketers will explore how to develop marketing approaches in collective cultural moments, entertainment, and communities.