Presented by Real Chemistry

Learning to Love the Uninvited Guest: Healthcare Advertising

Mar 8, 2024

4:00pm – 5:00pm CT

In this panel, a celebrity chef, a PhD slash healthcare marketing leader, a creative director, and an investigative journalist discuss how to make healthcare advertising less awkward and more welcome – and how the unlikely field of hospitality may hold the answer.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ashley Benecchi
Ashley Benecchi

LifeFrame Health

photo of Josh Capon
Josh Capon

VCR Group

photo of Lauren Pollina
photo of Erica Taylor
Erica Taylor


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