Main Character Energy: TV and Movies’ Influence on Fashion

Mar 9, 2024

11:30am – 12:30pm CT

People get style inspiration from TV and film for their daily looks. In fact, new research shows that more than 60% of people are inspired by TV fashion. In this session, hear from costume designer Mona May, the film stylist behind iconic looks in Clueless, Never Been Kissed and more. Learn how storytelling-meets-styling and hear how people’s personal style, as influenced by film and TV is a way to creatively express themselves, have fun, and create their own personas.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mona May
photo of Tyler McCall
Primary Access
Music Badge
Platinum Badge
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Film & TV Badge