Innovation by Design: How to Future-Proof Your Brand

Mar 9, 2024

2:30pm – 4:00pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

Innovation is a critical driver for business growth. And future-proofing your brand means identifying whitespace opportunities that anticipate consumer needs. Hosted by award-winning design firm Pearlfisher, attendees will learn the value of combining perspectives and asking "what if” to unlock new thinking. Attendees will be immersed in Pearlfisher’s innovation philosophy and apply it live to solve a “real” design brief alongside Pearlfisher executives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Matt Sia
Matt Sia


photo of Cait Starke
Cait Starke


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