Innovation by Design: How to Future-Proof Your Brand

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Innovation is a critical driver for business growth. And future-proofing your brand means identifying whitespace opportunities that anticipate consumer needs. Hosted by award-winning design firm Pearlfisher, attendees will learn the value of combining perspectives and asking "what if” to unlock new thinking. Attendees will be immersed in Pearlfisher’s innovation philosophy and apply it live to solve a “real” design brief alongside Pearlfisher executives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Matt Sia

Matt Sia

Pearlfisher

photo of Cait Starke

Cait Starke

Pearlfisher

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