Design Your Alter Ego: Who Do You Need to Be?

Mar 12, 2024

2:30pm – 4:30pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

Beyoncé used Sasha Fierce on her way to her $1B+ tour. Bruno Mars used 70’s-era Ricky Regal to win Grammys. Whatever you need—confidence, courage, focus, calm—there’s someone inside you who has it. This workshop combines design thinking, creativity, and the simple strategy of an alter ego, so you can step into your potential and be your best self. Who do you need to be to get what you want? Let’s explore that persona. This is an encore session of the sold-out 2023 workshop. Participants reported more empowerment, a sense of purpose, and renewed confidence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Meg Niman
Meg Niman

The Persona Project

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge