Featured Session: Bringing a Major Franchise Into XR: The Gundam Example

Mar 11, 2024

2:30pm – 3:30pm CT

Gundam Mobile Suit is a franchise that has been around for over 40 years now. With over 50 series released, 35 films, and 250 video games, it ranks among the most profitable franchises in history. Therefore, it was obvious for Atlas V to approach Bandai Namco with the intention of adapting this franchise into an XR experience. But such an adaptation also implies a number of challenges. Speakers from Bandai Namco, Atlas V, and Meta will jointly share their experiences in adapting such a franchise into an XR experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Zoé Lemaire
photo of Naohiro Ogata
Naohiro Ogata

Bandai Namco Filmworks

photo of Kenichi Suzuki
Kenichi Suzuki

Bandai Namco Films

photo of Ryan Genji Thomas
Online Availabilty

This event will be available on demand

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Closed Captioned
Open Captioned