The US is one of the biggest and most competitive markets globally so how can independent international artists break-in and build an American fanbase. Through their experiences, each of these panelists have helped develop many successful international artist careers through touring, management, and marketing. This panel will address how to first enter the market and get started on a path to building an audience; how can you measure success; and how can “breaking” in a market be measured.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Hallie Anderson
RAREFORM
Marshall Betts
TBA Agency
Nick O'Byrne
Look Out Kid
Alice Young
Virgin Music Group
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge