How to Break Your International Artist in the US

Mar 14, 2024

11:30am – 12:30pm CT

The US is one of the biggest and most competitive markets globally so how can independent international artists break-in and build an American fanbase. Through their experiences, each of these panelists have helped develop many successful international artist careers through touring, management, and marketing. This panel will address how to first enter the market and get started on a path to building an audience; how can you measure success; and how can “breaking” in a market be measured.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hallie Anderson
photo of Marshall Betts
Marshall Betts

TBA Agency

photo of Nick O'Byrne
Nick O'Byrne

Look Out Kid

photo of Alice Young
Alice Young

Virgin Music Group

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge