Beyond the Game: Athletes Forging Music Partnerships

Mar 11, 2024

4:00pm – 5:00pm CT

The emergence of social media, influencer marketing, and Name, Image, and Likeness (NIL) opportunities has revolutionized the way athletes engage with their audience and the world. Athletes must invest in building their personal brand and exploring their passions beyond sports, transforming into multi-dimensional figures in today's sports landscape. As they transition from mere music fans to enthusiastic collaborators, this panel will reveal how athletes can harness their cultural influence to forge innovative partnerships within the multi-tiered music industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chief Borders
Chief Borders

University of Nebraska-Lincoln

photo of Scott (DJ Skee) Keeney
photo of Imani McCormick
Imani McCormick

Minnesota Vikings

photo of Rachaad White
Rachaad White

Tampa Bay Buccaneers

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge