Better Beef: Reversing the Narrative on a Changing Industry

Mar 10, 2024

11:30am – 12:30pm CT

Better Beef will contradict the notion that beef production is bad for the environment, unsustainable and a contributor to climate change. There are ranchers, feedlot operators, packers and purveyors who have committed to doing things the right way, and we are here to showcase that side of the story. From small family ranchers to professors, this panel will explore every step of the beef production process, done better.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tyler Florence
Tyler Florence

Tyler Florence Entertainment/The Greater Organization

photo of Temple Grandin
Temple Grandin

Self/Colorado State University

photo of Harris Heckelman
Harris Heckelman

Chef's Warehouse

photo of Matt Perrier
Matt Perrier

Dalebanks Angus Ranch

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