In 2016, Award-winning television personality and globally-revered chef Giada De Laurentiis launched Giadzy, an online home for her recipes and related content. Today, Giadzy has evolved into a thriving e-commerce business and lifestyle brand selling the finest Italian products from artisanal ingredients to private label pasta. Join Giada to learn how leading with content and building a direct communication channel with her audience was key to monetizing and growing the site all while remaining true to her intent of bringing the Italian way of life to the homes of consumers and fans.