Immersive Experts Unleashed: Building Successful Experiences

Mar 11, 2024

10:00am – 11:00am CT

Join a global panel of industry experts as they discuss the evolution of immersive experiences. The session will explore how customer demands and technology are influencing the sector, the trade-off between licensing or developing content, and what it takes to craft both compelling and profitable experiences. Topics will include the role of storytelling in crafting successful experiences and whether narratives or world-building are more impactful, how much agency to provide audiences, and the opportunities and challenges of integrating AI and emerging technologies into interactive environments

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Fri Forjindam
photo of Kipp Kjeldgaard
Kipp Kjeldgaard

The League of Adventure

photo of Nick Moran
Nick Moran

Phantom Peak

photo of Sara Thacher
Sara Thacher

Walt Disney Imagineering

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
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