Advertising icons work in a big way. Established icons drive instant brand recognition, engage us emotionally, and leave a lasting mark in our memories. But icons have a tricky job. They need to continually adapt to new platforms. They need to respond to shifting cultural values. And, usually, they need to stay entertaining year after year. In this session, moderated by a behavioral scientist, we’ll hear from Academy Award® winning actor J.K. Simmons, aka “Professor Burke” of Farmers Insurance ®, along with the brand itself, on how to keep an icon fresh.