Keynote: Sue Bird & Jessica Robertson in Conversation About the Investment and Growth of Women’s Sports
In this discussion, Sue Bird, Jess Robertson, and Justine Brown will go in-depth on the cultural rise in popularity of women’s sports, touching on how female athletes (at every age) have been vastly underrepresented, what TOGETHXR has been doing (and continues to do) to elevate female athletes and women’s sports, and pivotal roles that big brands can play in driving positive change in women’s sports.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This event is currently available on demand.
Video On Demand for this event began on Monday, March 11th 2024 at 1:00pm CT.
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