Beauty is the final frontier of segregation, with BIPOC customers being seen as "niche" despite outspending the general market in terms of time and money. There is a disenfranchising perception that these consumers cannot afford innovative, market-leading beauty and haircare products, which has resulted in the category lacking the innovation and investment it deserves. Join thought leaders from the beauty and wellness space to discuss what action can be taken today that will lead to a more equitable beauty future.