Is 2024 The Year Super Apps Will Take Off In The US?
Studies show that 72% of US consumers are interested in using a ‘super app,’ or a single app that allows you to do many things, such as connect with friends, pay taxes, and consume news. WeChat has taken Asia by storm, yet a very different set of regulations, tech, and culture means the same won’t happen in the US. Instead, theme-based super apps, like Google Maps for mobility, Cash App for finances, and Coinbase for crypto, are rapidly rising. In this session, executives from top tech giants will discuss the current and future state of theme-based super apps.
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